The target group

Market statistics

Annually, TT-Assen draws 600,000 of visitors. The brand awareness of TT-Assen is 90%. Four times a year a large-scale public event (other than motorcycle racing) is organized, which attracts 50,000 visitors per event.

Motorcycle racing fans

TT World focuses on a wide audience which has some kind of affinity with motor sport. The market for motor sport fans in the Netherlands has greatly increased over the past few years. Audience ratings of motor sport programmes are fair indications for this.

Audience ratings motor sport programmes

In 2009 TT Assen drew a record number of visitors: 427,000 visitors of 6 years of age and over only for the live registration. RTL 7 showed the race in which the Italian Valentino Rossi won his 100th Grand Prix. In 2007 and 2008 there were 318,000 and 375,000 viewers respectively (source: Mediafacts). The number of viewers who watched the Formula 1 GP Monaco 2009 was 750,000 (source: Televizier). For comparison: Shownieuws (a Dutch current affairs programme) on SBS 6 draws about 600,000 viewers. Weekly 350,000 motor sport fans watched Topgear in the Netherlands(source: Veronica).

Service area

Primary service area Assen includes 80,000 inhabitants who are able to reach TT World within 10 minutes (source: locatus). With a journey less than 30 minutes the range is about 220,000 inhabitants. The area with a journey up to 90 minutes to TT World includes 1.5 million inhabitants.